10 Affordable Best Rank Tracking Tools for SaaS 2024

You’ve spent time, effort, and money on SaaS SEO tools. But how do you know if it’s working?

That’s where rank-tracking tools come in. These tools show you exactly where your website ranks for important keywords on search engines like Google. If you’re running a SaaS business, keeping an eye on your search rankings is crucial. It lets you monitor your visibility, analyze performance, and adjust when needed.

But here’s the problem: with so many rank-tracking tools on the market, it’s tough to figure out which one is the best fit for your business. Plus, SaaS companies often need affordable solutions that don’t cut corners.

In this guide, we’ll review ten affordable best rank tracking tools that offer the best value for money while ensuring your SEO strategy stays on track.

If you’re serious about growing your SaaS business through organic traffic, this is the review you’ve been waiting for.

What Are Rank Trackers and Why Are They Important for SaaS?

Rank trackers are tools that let you see where your website stands in search engine results for specific keywords. Whether you’re tracking a handful of keywords or thousands, these tools provide insights that help improve your SEO strategy.

For SaaS businesses, ranking for the right keywords means more visibility, traffic, and, ultimately, more customers. Whether you’re targeting a niche market or trying to rank globally, knowing where you stand is the first step toward growth.

Let’s break it down further:

• Track keyword performance over time: Get updates on whether your keywords are moving up or down in search results.
• Understand the competition: See how your competitors are ranking for similar terms.
• Local vs. global rankings: Find out how your keywords perform in different regions or countries.
• Spot opportunities: Rank trackers can help you discover untapped keyword opportunities to improve your SEO game.

Now that you understand why rank tracking matters let’s dive into what features you should look for in a rank tracker.

Key Features to Look For in a Rank Tracker

1. Accuracy: The most important feature. You need data that reflects what your audience is seeing when they search.
2. Daily Updates: SEO is dynamic, and rankings can change overnight. Look for tools that offer daily keyword updates so you can stay informed.
3. Local & Global Tracking: SaaS businesses often target multiple markets. It is essential to be able to track both local and global rankings.
4. Competitor Analysis: Keep an eye on what your competitors are doing by monitoring their keyword rankings alongside yours.
5. Custom Reporting: Creating custom reports is essential for tracking performance and sharing insights with your team or clients.
6. Ease of Use: The tool should be simple enough for your team to navigate but powerful enough to deliver the needed data.
7. Integration Options: Ideally, the tool will integrate with other platforms, like Google Analytics, to provide a seamless SEO workflow.

Top 10 Affordable Best Rank Tracking Tools for SaaS

Let’s now examine the top 10 rank tracking tools that provide great value without compromising on features. We’ve ranked them based on their affordability, ease of use, and effectiveness.

1. SE Ranking

If you’re looking for an affordable, all-in-one SEO tool with comprehensive rank tracking, SE Ranking should be high on your list. It’s designed to offer keyword tracking and a full suite of SEO tools, making it a valuable resource for SaaS companies looking to manage everything from keyword rankings to SEO audits in one place.

• Price: Starts at $52/month.
• Key Features:
  • Daily keyword tracking: Daily updates on keyword performance across multiple search engines.
  • Competitor research: Analyze your competitors’ keyword rankings and overall SEO strategy.
  • White-label reports: Create fully customizable reports for internal use or to present to clients.
  • On-page and off-page SEO audits: Beyond rank tracking, SE Ranking offers a comprehensive audit feature to check for on-page and off-page SEO issues.

Pros:

• All-in-one platform: Includes rank tracking, competitor analysis, and SEO audit tools.
• User-friendly interface: Easy for both beginners and experienced SEO professionals.
• Flexible pricing plans: Offers plans suited for small businesses and larger teams.

Cons:

• Report customization: While the reports are detailed, some users find them slightly limited in customization.
• Limited local SEO features: It covers local SEO but needs more advanced geolocation targeting.

Why It’s Great for SaaS:

SE Ranking’s all-in-one functionality makes it a perfect tool for SaaS companies that need to manage their SEO across various fronts—keyword tracking, backlink monitoring, or SEO audits. It’s powerful enough for large teams but affordable for smaller companies.

Read our SE Ranking Review.

2. Mangools (SERPWatcher)

Mangools is known for its simplicity, but don’t underestimate its power. The rank tracking tool SERPWatcher is part of the Mangools suite and is designed specifically for users who want clear, easy-to-understand data. Mangools offers an intuitive and affordable solution for SaaS companies just starting their SEO journey.

• Price: Starts at $29.90/month.
• Key Features:
  • Real-time rank tracking: SERPWatcher provides instant updates on keyword performance, allowing users to react quickly to changes.
  • Performance index: This unique feature tracks your website’s overall performance, not just by individual keywords.
  • Visual data: Simple, easy-to-read graphs and data presentations make understanding your SEO progress a breeze.

Pros:

• Beginner-friendly: The interface is intuitive, perfect for teams with limited SEO expertise.
• Affordable: Offers strong functionality at a low cost.
• Historical data tracking: Track your keyword performance for a better long-term SEO strategy.

Cons:

• Limited advanced features: Lacks the deeper SEO tools (like backlink analysis) found in more comprehensive platforms.
• Smaller keyword limits: Ideal for smaller teams but may not be enough for larger SaaS companies with a heavy keyword focus.

Why It’s Great for SaaS:

Mangools is perfect for small SaaS teams that need straightforward rank tracking without a steep learning curve. It’s especially good for startups or businesses just entering the SEO space.

Read our Mangools Review.

3. Nightwatch

Nightwatch is a powerful tool for SaaS companies with a strong focus on local SEO. Its geolocation tracking makes it ideal for businesses that need to track performance across specific regions or countries. In addition to its robust rank tracking features, Nightwatch provides stunning visual reports, which are perfect for data presentation.

• Price: Starts at $32/month.
• Key Features:
  • Local rank tracking: Monitor keyword performance based on specific locations or cities, which is crucial for businesses targeting local audiences.
  • Device-based tracking: Track keyword rankings on desktop, mobile, and tablet devices, helping you optimize your website for all platforms.
  • Data segmentation: Advanced segmentation features allow you to categorize and analyze data for better insights.

Pros:

• Strong geolocation features: Perfect for tracking local rankings in specific regions.
• Beautiful, customizable reports: Visual reporting features make it easy to share insights with your team or clients.
• Tracks multiple devices: Helpful for SaaS companies whose users access their product from various devices.

Cons:

• Steeper learning curve: It’s not as intuitive as some other tools on this list, making it more suited for experienced users.
• More suited for local SEO: It excels in local tracking, but if you’re focused on global rankings, some of its features may feel redundant.

Why It’s Great for SaaS:

Nightwatch is perfect for SaaS companies that are focused on local SEO or need to track keywords across multiple regions and devices. The customizable reports make it especially useful for data-driven teams.

Read our Nightwatch review.

4. AccuRanker

If you’re handling large volumes of keywords, AccuRanker is your tool. Known as one of the fastest rank trackers in the market, AccuRanker offers speed and scalability, making it ideal for larger SaaS companies managing thousands of keywords across multiple platforms.

• Price: Starts at $116/month.
• Key Features:
  • Fast updates: AccuRanker updates your keyword rankings every 24 hours, giving you almost real-time insights.
  • Competitor analysis: Identify your competitors’ keyword rankings and spot opportunities.
  • Google Analytics integration: Easily integrate with Google Analytics to enhance your overall SEO strategy.

Pros:

• High-speed tracking: Known for being one of the fastest rank trackers available.
• Handles large datasets: Ideal for SaaS companies managing a large number of keywords.
• Detailed competitor analysis: Useful for gaining insights into your market and identifying growth opportunities.

Cons:

• Higher price point: It’s not as affordable as other options, especially for smaller businesses.
• Complex setup: Due to its advanced features, AccuRanker can be a bit overwhelming for beginners.

Why It’s Great for SaaS:

For large SaaS companies that need to track hundreds or thousands of keywords, AccuRanker’s speed and accuracy make it worth the investment. It’s designed for businesses that are serious about scaling their SEO efforts.

5. ProRankTracker

At just $39/month, ProRankTracker offers one of the most affordable solutions for accurate rank tracking. Despite its low cost, it packs plenty of features, including multi-language support and customizable white-label reports, making it a good fit for SaaS businesses operating globally.

• Price: Starts at $39/month.
• Key Features:
  • Global and local tracking: Track keyword rankings both globally and locally to get a comprehensive view of your performance.
  • White-label reports: Perfect for agencies or businesses needing to share SEO reports with clients.
  • Multi-language support: Great for SaaS companies operating in multiple regions and languages.

Pros:

• Highly affordable: One of the most budget-friendly rank trackers on the market.
• Detailed reporting: Customize reports to fit your specific needs.
• Multi-language capabilities: Ideal for global SaaS companies.

Cons:

• Limited advanced SEO tools: While it excels at rank tracking, it doesn’t offer additional SEO features like backlink analysis or site audits.

Why It’s Great for SaaS:

ProRankTracker is perfect for SaaS startups or small businesses that need a reliable rank tracking tool without spending too much. Its multi-language support makes it especially useful for companies operating internationally.

6. SERPstat

SERPstat is more than just a rank tracker—it’s an entire SEO suite. Along with tracking keyword rankings, SERPstat offers everything from site audits to competitor analysis. If your SaaS business needs a well-rounded tool that goes beyond just tracking rankings, SERPstat is worth a look.

• Price: Starts at $59/month.
• Key Features:
  • Multi-engine tracking: Track rankings across several search engines, not just Google.
  • Competitor keyword analysis: Compare your keyword rankings with competitors to identify gaps and opportunities.
  • SEO audit: Run comprehensive site audits to find and fix SEO issues.

Pros:

• Comprehensive SEO tool: Beyond rank tracking, it offers everything from site audits to backlink tracking.
• Competitor analysis: Excellent for competitive research, helping SaaS companies stay ahead of the game.
• Great data visualization: Offers easy-to-understand graphs and charts for tracking progress.

Cons:

• Higher price point: It’s more expensive than tools that focus solely on rank tracking.
• Overwhelming for beginners: With so many features, SERPstat can feel overwhelming for users just starting with SEO, especially if all you need is basic rank tracking.

Why It’s Great for SaaS:

SERPstat is perfect for SaaS businesses that need more than just rank tracking. Its combination of competitor analysis, site audits, and keyword tracking makes it a valuable all-in-one SEO tool. It’s especially useful for businesses that want to scale their SEO strategy beyond just monitoring keyword rankings.

7. Wincher

Wincher is one of the most affordable rank tracking tools available, with plans starting at $49/month. It’s a straightforward tool that focuses purely on keyword tracking, making it ideal for SaaS startups or small businesses with simple rank tracking needs.

• Price: Starts at $49/month.
• Key Features:
  • Daily updates: Provides daily keyword ranking updates so you can stay on top of your performance.
  • Competitor monitoring: Track your competitors’ rankings alongside your own.
  • Custom reports: Generate reports tailored to your business’s needs.

Pros:

• Super affordable: One of the cheapest rank tracking tools on the market.
• Easy to use: Very user-friendly interface, ideal for beginners.
• Competitor tracking: Allows you to compare your keyword performance against competitors.

Cons:

• Limited additional features: Focuses purely on rank tracking without advanced SEO capabilities like backlink analysis or site audits.
• Smaller keyword limits: Ideal for small teams or businesses with limited keyword tracking needs.

Why It’s Great for SaaS:

Wincher is perfect for SaaS startups or smaller businesses that need a basic, affordable solution for rank tracking. It’s especially useful if you’re just starting to build your SEO strategy and don’t need more complex tools yet.

8. Advanced Web Ranking

Advanced Web Ranking (AWR) is designed for larger SaaS teams or agencies that need to track a wide range of keywords across multiple platforms and search engines. Its scalable pricing plans and powerful features make it a strong contender for businesses looking to handle large-scale keyword tracking.

• Price: Starts at $99/month.
• Key Features:
  • Multi-engine tracking: Track rankings on various search engines, including Google, Bing, and Yahoo.
  • White-label reporting: Customize reports to reflect your brand or your clients’ needs.
  • Advanced data segmentation: Segment data based on device, location, or search engine for more granular analysis.

Pros:

• Highly scalable: Ideal for SaaS companies or agencies managing large keyword portfolios.
• Customizable reports: Great for businesses that need detailed, branded reports.
• Tracks multiple search engines: Excellent for businesses that target more than just Google.

Cons:

• Complex interface: Its many features make it less intuitive for beginners.
• More expensive than basic tools: While affordable for larger teams, smaller businesses may find it a bit pricey.

Why It’s Great for SaaS:

AWR is a powerful tool for large SaaS teams or businesses with complex keyword tracking needs. It’s designed to handle a high volume of keywords, making it perfect for scaling businesses that need comprehensive data.

9. Authority Labs

Authority Labs is a simple and effective rank tracking tool that offers automated daily reports and multi-user access. It’s especially useful for teams or businesses that need to collaborate on SEO performance without requiring advanced SEO features.

• Price: Starts at $49/month.
• Key Features:
  • Daily keyword updates: Automated daily reports on keyword rankings.
  • Local and global tracking: Track keywords both locally and globally to get a broader view of your performance.
  • Competitor tracking: Keep an eye on how your competitors are performing for similar keywords.

Pros:

• Easy to set up: A simple, user-friendly tool that requires minimal onboarding.
• Great for multi-user access: Perfect for teams that need to collaborate on SEO projects.
• Automated daily updates: Always stay informed without having to manually check rankings.

Cons:

• Limited advanced features: It’s a basic rank tracker without additional SEO tools like audits or backlink analysis.
• No real-time updates: Rankings are updated daily, not in real time, which may be a limitation for some teams.

Why It’s Great for SaaS:

Authority Labs is ideal for SaaS businesses that need basic rank tracking with daily automated reports. It’s a straightforward solution for teams that want an easy-to-use tool without all the bells and whistles.

10. SERPWoo

SERPWoo is a slightly more niche tool in the rank tracking space. It not only tracks your rankings but also tracks the entire SERP (Search Engine Results Page) for your targeted keywords, offering insights into how the top-ranking websites are performing. This is useful for SaaS companies that need more than just a view of their own performance—they can also analyze the competitive landscape in more depth.

• Price: Starts at $49.95/month.
• Key Features:
  • SERP monitoring: Track how the entire SERP changes for your target keywords, not just your own rankings.
  • Competitor analysis: Monitor the top-ranking websites for your keywords and analyze what’s working for them.
  • Real-time alerts: Get real-time updates when major changes occur in your keyword rankings or competitors’ performance.

Pros:

• Comprehensive SERP analysis: Provides more insights than just your ranking position.
• Real-time updates: Stay informed with real-time alerts.
• Advanced competitor analysis: Track and analyze what the top competitors in your niche are doing.

Cons:

• Higher starting price: More expensive than some of the other options.
• Steeper learning curve: Its many features can be overwhelming for beginners.

Why It’s Great for SaaS:

SERPWoo is perfect for SaaS companies that want to go beyond simple rank tracking. Its focus on SERP monitoring and competitor analysis makes it ideal for businesses that want deeper insights into how to rank better by analyzing their competition.

Top 10 Rank Tracking Tools Comparison

Here’s a quick recap of how these tools compare on key features like pricing, geolocation tracking, competitor analysis, reporting, and ease of use:

Conclusion

Choosing the right rank tracking tool for your SaaS business is about finding a balance between affordability and functionality. Whether you need advanced features like competitor analysis or are just looking for a simple, affordable solution, there’s a tool out there for every SaaS company.

Here’s a quick summary of the tools reviewed:

• SE Ranking is an excellent all-rounder for growing SaaS companies with more extensive SEO needs.
• Mangools offers simplicity at an affordable price, making it great for smaller teams.
• Nightwatch is the go-to choice if you need local SEO tracking.
• AccuRanker is ideal for SaaS teams managing large volumes of keywords.
• ProRankTracker is a budget-friendly option for startups or businesses with smaller needs.
• SERPstat provides a full suite of SEO tools for SaaS businesses looking to scale.
• Wincher is a great no-frills tool for businesses on a tight budget.
• Advanced Web Ranking is perfect for larger teams or agencies managing complex SEO needs.
• Authority Labs offers simplicity with multi-user access and daily updates.
• SERPWoo is perfect for businesses that want deeper insights into how their competitors are performing across the entire SERP.

Ultimately, the best rank tracking tool for your SaaS business depends on your goals, the size of your team, and your budget. Start with a free trial to see which tool fits your needs best, and take control of your SEO strategy today.

FAQ’s